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  According to a Deloitte survey, a whopping 88% of brand executives consider online reputation repair a primary strategic business challenge. When a reputation crisis hits your company, it’s vital to proactively restore your brand’s online image. Otherwise, it may result in a decline in market value and financial setbacks for your business. So, how should business owners prevent reputational damage that might lead to dire outcomes, such as bankruptcy, insolvency, and liquidation? This article explores the complexities of a brand reputation crisis, providing a four-step process for effectively rebuilding a damaged brand . 4 Steps to Online Reputation Repair After a Crisis With a specific focus on repairing your online reputation, the priority is on removing or surpassing the negative content instead of extensive online reputation management. With that out of the way, here are five important steps to cultivate a positive online presence for your company. Create/Claim Your Business P...

Over 75% of individuals aged 13 and above worldwide use social media. Social media marketing presents an exceptional chance to engage with this enormous user base where they spend their online hours. However, what does social media marketing encompass precisely? Is it suitable for your business? How can you effectively execute social media marketing, and what are the initial steps? In this blog, we will guide you through all the essential aspects of promoting your brand via social media. What Is Social Media Marketing? Social Media Marketing, often abbreviated as SMM, is crucial in contemporary digital marketing strategies. But how does it work? In essence, social media marketing involves strategically using various social media platforms to foster the growth of brands, boost sales, and increase website traffic. It is not just posting content; it uses social media to build relationships, engage with customers, and use data analytics to improve marketing strategies. Platforms like Face...

Whether you own a big firm or run a small local business, you must have a Google Business Profile for your business. As per a recent survey, about 46% of searche s on Google are of local intent. A Google business profile lands a business on the Google search engine and helps to capture the attention of a local audience. However, for that, you need to have an effective Google Business Profile, and a GBP management service can help you with that. With ample choices, the careful selection of a Google Business Profile management service becomes a critical decision in any business strategy.                      In this comprehensive guide, we'll delve into the basics of GBP and the aspects to follow when selecting a Google Business Profile management service. What Is A Google Business Profile, And What Are Its Benefits? Google Business Profile (GBP), formerly known as Google My Business (GMB), is a free tool provided by Google for busi...