Crucial Steps for Rebuilding a Damaged Brand Reputation
According to a Deloitte survey, a whopping 88% of brand executives consider online reputation repair a primary strategic business challenge. When a reputation crisis hits your company, it’s vital to proactively restore your brand’s online image. Otherwise, it may result in a decline in market value and financial setbacks for your business. So, how should business owners prevent reputational damage that might lead to dire outcomes, such as bankruptcy, insolvency, and liquidation? This article explores the complexities of a brand reputation crisis, providing a four-step process for effectively rebuilding a damaged brand . 4 Steps to Online Reputation Repair After a Crisis With a specific focus on repairing your online reputation, the priority is on removing or surpassing the negative content instead of extensive online reputation management. With that out of the way, here are five important steps to cultivate a positive online presence for your company. Create/Claim Your Business P...